The first store was opened in The Hague / NL in 1899. From 1946 on my grandfather H.S. Wulfsen specialized in so-called “tropical clothing” in addition to exclusive women’s and men’s fashion. We supplied complete outfits for men in the tropics. We mainly aimed on international business and diplomacy. The renowned tropical clothing was offered under its own “W&W-label”.
Several stores were opened in the Netherlands, including The Hague, Rotterdam, Gouda and Amersfoort. In the early 60’s the crossing to the West Indies was made. First in Paramaribo / Surinam and from there in 1963 to Curaçao and a bit later also to Aruba. In 1966, due to the political situation in Surinam these activities were ended.
Due to deteriorated market conditions, the activities of W & W were discontinued in the Netherlands at the beginning of this millennium.